Social Media Optimization

Google’s algorithms take many signals into account, and performance on social media is one such signal. Therefore, it is erroneous to think that all that matters to perform well in search is a fast site, with comprehensive content and relevant meta tags. However, performance on social media such as the number of followers and level of engagement can be positive signals for Google. It is vital that your social media is optimized to perform better in search as well.

Research reveals that a person on average spends at least 2 1/2 hours a day on social media.

Given the amount of time people dedicate to social media, it is vital that your business has a presence on at least some of the more prominent networks, like Facebook or LinkedIn.

Establishing your presence on popular social media platforms is a game half won, growing and sustaining your following through those channels defines your success in achieving your marketing goal.

That’s where we come in. We will meticulously plan the steps, solutions, and goals to help you maximize your social media profits with advertising — even with a small-business budget.